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Ethical, real-world pet trials. 4x faster, 8x cheaper.

We help biotech, pharma, and pet-food & supplement companies run real-world trials with real pets.

Build your proposal with us
How we support your science

Pet-first trial infrastructure, run end to end.

4x faster and 8x more affordable than traditional CROs and research institutions.

From protocol to publishable data: we handle design, recruitment, coordination, and analysis, so your team can focus on its real priorities.

Study Design

Built around your needs: RCT, blinded, or crossover. We'll offer our guidance and can accommodate any study type.

Real world, no farms

Consented, home-based pets, filterable by breed, age, diet, and disease.

We take the operational load

Click go: tech-first, AI-enabled coordination by our team keeps dropout low and your workload lighter.

Flexible endpoint choice

Wearables, bloodwork, urine, fecal, surveys: we design around whatever endpoints your study needs, effortlessly.

Find your real-world customers, fast

The market is noisy, but science speaks. Run a study with real pets and turn them into real champions for your brand.

How it works

From proposal to publishable data.

01📋

Build your proposal

Use our study builder to submit your study details in just a couple of minutes.

02📞

Kickoff call

Schedule a call with our team to finalize the study design.

03ðŸū

Recruitment

Once you're signed on, we're ready to go. We handle recruitment tailored specifically to your needs.

04🔎

We run the study

We coordinate with pet parents, track adverse events, and make sure all data is collected and ready for scientific analysis.

05📊

Receive your results

Publishable-ready analysis, raw data, and customer-facing outputs, all done in-house and with you a few weeks from study completion.

Scope your study

Build your proposal with us.

Pick your species, category, budget, and timeline. We'll handle the rest.

🚀 Pet startup? Click here for exclusive study access
Step 1 of 10, Species

What species is this study for?

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Why we exist

Welcome to pet-superhumanization.

The 2010s were the era of pet humanization. The 2020s and beyond are about pet-superhumanization.

Dogs and cats deserve the same scientific rigor and outcomes as humans. They're ignored by the research.

There's no real infrastructure for credible, robust, ethical, effective pet studies. We're here to change that.

83Mdogs in the US
76Mcats in the US
What we've worked on

Real pets. Real science. Real people who love both.

7,900pets in our panel
+71NPS score
34+studies completed
🐕 Dogs🧠 BehavioralIngredient

Efficacy of a Novel Probiotic in Reducing Canine Aggression and Anxiety

WearablesC-BARQOwner Surveys
🐕 DogsðŸ’Đ GutDiet

A 35-Day Dietary Transition to a Biologically Appropriate Raw Food Diet

Gut MicrobiomeOwner Surveys
🐕 DogsðŸŦ˜ Kidney DiseaseDiet

Validating a New Diet to Support Kidney Disease in Canines

Gut MicrobiomeBlood AnalysisUrine AnalysisBiometrics
🐕 Dogsâģ AgingDiet

Assessing a Fresh Diet's Impact on Several Markers of Aging

WearablesGut MicrobiomeEpigenetic TestingOwner Surveys
🐕 Dogs🧠 BehavioralIngredient

Efficacy of a Novel Probiotic in Reducing Canine Aggression and Anxiety

WearablesC-BARQOwner Surveys
🐕 DogsðŸ’Đ GutDiet

A 35-Day Dietary Transition to a Biologically Appropriate Raw Food Diet

Gut MicrobiomeOwner Surveys
🐕 DogsðŸŦ˜ Kidney DiseaseDiet

Validating a New Diet to Support Kidney Disease in Canines

Gut MicrobiomeBlood AnalysisUrine AnalysisBiometrics
🐕 Dogsâģ AgingDiet

Assessing a Fresh Diet's Impact on Several Markers of Aging

WearablesGut MicrobiomeEpigenetic TestingOwner Surveys
Frequently asked

Questions partners ask us.

How is this different from a traditional CRO or research institution study?

We recruit real pets from real homes, not a farm or clinic population. This means we can recruit faster, more specifically, and get started as soon as you're ready: 4x faster and 8x more affordable than a traditional CRO or research institution.

What species and conditions can you run studies on?

We work exclusively with dogs and cats, across any breed, age, diet, or condition. Build your proposal and we'll let you know what it could look like.

What endpoints can you collect?

We're completely flexible with endpoints and focus on what's best for your study. We've run studies including wearables, bloodwork, urine, fecal, saliva, and survey data: whatever gets your product the best analysis and positioning.

How fast can a study start?

Timelines vary depending on how niche your criteria is, but on average we're ready to kick off within 4 weeks of signing off on a study.

How much does it cost?

Every study is unique: pricing depends on its complexity and size. Use the proposal builder above to tell us the details, and our team will follow up with you directly!

How long does a study typically run?

Most studies have an interventional period of 1 to 3 months, though we can run shorter or longer depending on your study's profile. Exact duration is always confirmed before kickoff.

Do you generate UGC or customer feedback content?

Yes. Owner surveys and study data can double as authentic customer feedback and content. Flag it as a priority when you build your proposal and we'll be sure to include it.

We don't know what study we want to run. Can you help us plan one?

Yes. Use the proposal builder and mark "Not sure, want advice" wherever you're unsure. We'll help you shape it from there.

We're a small startup without much funding. Is there special pricing?

Yes! Our mission has always been to support the pet-ecosystem with affordable, strong science. As a startup ourselves, we know how expensive and difficult it can be to run a study with so much going on. We have a dedicated pricing model and study design for startup studies. Flag it in the proposal builder and we'll follow up with options.

Will our study need ethical approval?

Usually not. Voluntary, non-invasive at-home studies generally don't require ethical approval. For studies that do, we're happy to help facilitate and support that process.

How do I get started?

Build your proposal and we'll get to work!

Let's get started together.

Tell us what you're testing and we'll help you get it done.

Build your proposal